My Ah Ha! Moments when creating my new website.

Your website is an essential tool in your marketing strategy. It should act as the foundation for your brand. It’s where potential and current clients and customers come when they want to learn more about you and your business.

The messaging needs to resonate with your target audience. After all, this is how you convince them to buy.

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I came to a point with my own website where I realized the messaging wasn’t representing my true brand image.

Finding My Ah Ha Moments

 I started searching for a new meaning. I had to find a way to simplify all of my key focus areas: travel, mindset, meditation, business strategy, and health. As I took the time to reflect and brainstorm, I realized a recurring theme. I talk a lot about the life lessons we learn, and how we can apply these teachings to our Ah Ha Moments for success. Suddenly, a light bulb went off. It was all about the ahha!

The pieces started falling into place. As I started incorporating the Ah Ha thinking into my new web design, I realized this is me; this is who I am and what I do.

Here are three steps to finding your own Ah Ha Moments when going through a rebrand exercise:

  1. Be true to who you are and what you want for your image.

Try looking at yourself through the eyes of your audience. What do they see? How can you reflect the authentic version of yourself?

  1. Be patient with the branding process.

There are many steps involved in a rebrand. It takes patience. Take the time you need to do it right.

  1. Be strategic in how you relay your message.

Make a plan. Tie in the themes that are relevant to your brand and your audience. Take your clients and readers on a journey with you.

If you are still struggling to find your Ah Ha Moments for Success, reach out to me on Facebook, Twitter (@anitaheidema) or by emailing me at [email protected]. I’m here for you! And be sure to keep an eye out for my website launch at the beginning of April. I can’t wait for the big reveal! You’ll be able to find the new site at Be sure to sign up to get instant access to the new look!

 To Your Success and Happiness,

Anita Heidema[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]