Anita Heidema has been called a Mindset & Strategy Guru by both Executives and Entrepreneurs, credited with getting them clear on their ‘big dream’ while facilitating exercises and one-on-one consultations providing leadership-focused strategies to help them achieve those dreams. Her credentials are extensive, including over 30 years of formal study and experience in management for a global $7Billion company, focusing on high-level sales, and business and personal development.

A proud life-long student and teacher she has gained much of her formal education through programs at Harvard Business School, and now shares her expertise as an Instructor at Ryerson University. Yet, she attributes her most valuable learning from the University of Life which she credits with teaching her the insights and expertise which she shares through her Rich Life & Business programs, as well as through in her best-selling book Vitality Knocks, and on her AhHa Moments for Success Podcast.

Anita is an avid proponent for health awareness and is now both a mentor and mental health advocate to others after helping her family navigate through her mother’s Lewybody Dementia. She also co-presents seminars on the health and relationship benefits of healthy home cooking, having recently launched the “COOK TOGETHER TO STAY TOGETHER” Passion Is Cooking Lifestyle TV and Passion Is Cooking a multi-platform lifestyle, travel, food, cooking program, with her partner, world-renowned Italian Chef Dario Tomaselli.